THE CLASS ENGINE — what your photos buy you (and don't)

01PIPELINE

From pixel
to auction
in four moves.

CAPTURE

What was uploaded.

Pixel data, EXIF, time, device, format.

resolution3024 × 4032

deviceiPhone

geomasked

upload v4.2 s

DETECT

What is visible.

Objects, faces, brands, environment.

sceneindoor/staged

faces3

logos0.72

lightingwarm/soft

INFER

What it suggests.

Inferred socioeconomic, life-stage, intent.

aspirationhigh

stability0.83

opennesshigh

premium intent0.79

AUCTION

What it costs.

Lookalike cluster · pricing · auction.

cluster size9.6M

coherence0.91

floor$3.40 CPM

winning bid$5.82

02DECISION

Pick the persona
you most resemble.
Everything below personalizes.

↓ Tap one card to begin. The rest of the page will rebuild around your choice.

↓ You're [persona]. Scroll — every stage below now shows your data trail, your feed, your bill.

A · CLUSTER

The Curator

edits · arranges · re-frames
likely high openness · pattern eye

"If I shape what I keep, I shape what I am."

CLASS 02 · ASPIRATIONAL

B · CLUSTER

The Caretaker

tends · protects · plans ahead
likely family-stable · long horizon

"Most of what I do is for people not in the room."

CLASS 01 · PREMIUM

C · CLUSTER

The Drifter

searches · moves · re-tries
likely volatile graph · low coherence

"I don't know what I am yet, but I'm looking."

CLASS 04 · VOLATILE

D · CLUSTER

The Believer

commits · returns · defends
likely high-trust · brand loyal

"Once I'm in, I'm in. I bring others."

CLASS 01 · PREMIUM

E · CLUSTER

The Hustler

builds · sells · self-promotes
likely creator-economy · multi-platform

"Every post is also an ad. I know. So is theirs."

CLASS 02 · ASPIRATIONAL

F · CLUSTER

The Apprentice

learns · copies · adopts
likely young · high-receptive · low-defense

"If everyone here does it, maybe I should too."

CLASS 03 · EXTRACTABLE

03SIGNALS

Watch a person
collapse into a price.

Your persona's default signals are pre-selected. Toggle to see how the profile shifts — every change updates the composite on the right.

ENVIRONMENT 0 selected

WHO APPEARS 0 selected

OBJECTS 0 selected

MOOD 0 selected

PROFILE · LIVE

—

SIGNALS

—

INFERRED

—

BUYERS

—

CLUSTER

—

→ THE SYSTEM ALSO INFERRED

—

EST. AD VALUE (CPM)

$0.00

04CONVERGENCE

Twelve sources. One you.
Your persona lights its own.

→ ALL ACTIVE SOURCES FLOW HERE

THE COMPOSITE · CURATOR

312

attributes

predictive scores

trajectory vectors

buyer-ready segments

05JOURNEY

Five years.
The file thickens.

COMPOSITE PROFILE DEPTH0%

06FEED

The world you
are actually shown.

FEED FOR · CURATOR

This is the actual phone your persona is most likely holding right now. Watch the news cards scroll. Notifications and texts arrive. Ads slip into the feed when the cluster predicts you'll click. Tap a different persona — the whole device re-skins.

0notifications this session

0ads slid into feed

23trackers active right now

0auto-scrolls performed

9:41⌁ 100%

💬📰📷🔍

07CASCADE

Follow the money.
Notice how it
comes back to you.

STATE

← Click any node to see what flows through it

What CURATOR
actually pays.

YOU PAID

YOU GENERATED

NET EXTRACTION · MONTHLY

$0extracted from you

Echo · Ep 03 · The Trust Market

The brokers become the gatekeepers

The same brokers buying your data also decide your housing, lending, insurance, and employment outcomes.

Acxiom, Experian, LexisNexis, CoreLogic. In this money flow they look like a middle tier — buying signal from platforms and reselling it to advertisers. In the next episode they reappear as the scoring layer that ranks you for the apartment, prices the mortgage, sets the insurance premium, and decides whether the applicant tracking system shows your résumé to a human.

Housing

CoreLogic · RealPage

Tenant scoring, eviction history, predictive risk. 90% of landlords use a scoring service.

Same broker tier as the money-flow diagram above

Lending

Experian · TransUnion · Equifax

Credit scoring, alternative-data underwriting, mortgage pricing. Determines APR.

Same broker tier as the money-flow diagram above

Insurance

LexisNexis Risk · Verisk

Auto, home, and life premium scoring. Reads your purchase history, your address risk, your network.

Same broker tier as the money-flow diagram above

Employment

HireVue · Workday ATS · Checkr

Applicant tracking, background screening, video interview scoring. Filters before a human looks.

Full sector breakdown in Episode 03 · The Trust Market

08RECEIPTS

Every claim above
has a paper trail.
Here are six of them.

RCPT · 01

T1 · CORPORATE

Acxiom holds 1,500+ data points on 2.5 billion consumers.

Acxiom — the data broker quietly underpinning much of US ad targeting — publishes its own scale. The number is not a leak; it's a sales pitch. Your composite isn't theoretical. It already exists.

"More than 11,000 attributes across 2.5 billion consumers, with up to 1,500 attributes per person."

SOURCE · acxiom.com / customer-data · corporate fact sheet

RCPT · 02

T1 · FEDERAL

Facebook paid the FTC $5 billion for selling 87 million profiles.

The 2019 settlement is the largest privacy penalty in US history — entered after Facebook handed Cambridge Analytica access to 87M profiles that became political-microtargeting inventory. The vendor cycle exists because it works at scale.

"The $5 billion penalty against Facebook is the largest ever imposed on any company for violating consumers' privacy."

SOURCE · ftc.gov · 2019 press release

RCPT · 03

T2 · RESEARCH

TikTok's in-app browser silently injects a keystroke tracker.

Security researcher Felix Krause discovered that TikTok's in-app browser injects JavaScript on every external link tap — observing form inputs and taps even on sites unrelated to TikTok. The signal capture extends past the app boundary.

"TikTok iOS subscribes to every keystroke (text inputs) happening on third-party websites rendered inside the TikTok app."

SOURCE · krausefx.com · 2022 disclosure

RCPT · 04

T1 · REGULATORY

Dominion forecasts data centers will drive ~70% of Virginia load growth.

In its 2024 Integrated Resource Plan filed with the State Corporation Commission, Dominion Energy projects data-center demand as the dominant component of its forecasted load growth — to be built and recovered, in significant part, from residential ratepayers. Your bill is underwriting somebody else's compute.

"Data centers represent the largest single source of load growth, comprising the majority of incremental demand through 2039."

SOURCE · Dominion Energy · 2024 VA IRP filing · case PUR-2024-00050

RCPT · 05

T1 · FEDERAL

Spokeo paid the FTC $800K for selling profiles to employers.

The 2012 settlement found that Spokeo had assembled detailed personal profiles from online sources — including Social Security inferences — and sold them as employment screening reports without complying with the Fair Credit Reporting Act. People's profiles already affect hiring decisions in ways they cannot see or contest.

"Spokeo marketed its profiles on a subscription basis to human resources professionals as an employment screening tool."

SOURCE · ftc.gov · 2012 press release

RCPT · 06

T2 · INVESTIGATIVE

Meta's pixel tracked patient data on 33 of 100 top hospital sites.

A 2022 investigation by The Markup found Meta's tracking pixel collected sensitive patient data — including doctor names, appointment details, and condition queries — on a third of top US hospital websites and sent it back to Facebook for ad targeting. Sensitive context is not a barrier to broker capture.

"Facebook is collecting sensitive medical information about people, including health conditions and prescriptions, through tracking code on hundreds of hospital websites."

SOURCE · themarkup.org · Pixel Hunt 2022

10SHIELD

What you get back
when you stop
giving it away.

Identity protection level

The system optimizes around the signals you give it. You're a trainer, not just a target. Slide to reduce what you hand over. Watch extraction, ad load, manipulation, and choice freedom move in real time — because they all respond to one thing: your intentionality.

SHIELD25%FULL FOG

EXPOSED CASUAL CAREFUL PRIVATE FOG

EXPOSED · the default Most users live here. Every signal you give becomes inventory. Your profile is sold continuously to advertisers, lenders, insurers, and political operations. Net extraction is highest.

MONTHLY EXTRACTION

$254

baseline

ADS SERVED / DAY

147

baseline

MANIPULATION INDEX

0.82

baseline

REAL CHOICES / WEEK

baseline

The cage was
co-built.

You didn't pick the system. You also trained it — every signal you gave it taught it to give you back more of the same. Awareness is the only thing the system can't auto-correct for. The shield above is real. Every notch is leverage you can recover this week.

RECEIVE THE PROTECTION GUIDE

PDF · concrete steps · no mailing list · download begins on click

EPISODE 01 OF 07 · CONTINUE

You picked a persona. The system remembered. In Episode 02, that pick decides which world you are shown.

EPISODE 02 · THE FEED ENGINE →

From pixelto auctionin four moves.

What was uploaded.

What is visible.

What it suggests.

What it costs.

Pick the personayou most resemble.Everything below personalizes.

Watch a personcollapse into a price.

—

Twelve sources. One you.Your persona lights its own.

THE COMPOSITE · CURATOR

Five years.The file thickens.

The world youare actually shown.

FEED FOR · CURATOR

Follow the money.Notice how itcomes back to you.

What CURATORactually pays.

Every claim abovehas a paper trail.Here are six of them.

What you get backwhen you stopgiving it away.

Identity protection level

The cage wasco-built.

From pixel
to auction
in four moves.

Pick the persona
you most resemble.
Everything below personalizes.

Watch a person
collapse into a price.

Twelve sources. One you.
Your persona lights its own.

Five years.
The file thickens.

The world you
are actually shown.

Follow the money.
Notice how it
comes back to you.

What CURATOR
actually pays.

Every claim above
has a paper trail.
Here are six of them.

What you get back
when you stop
giving it away.

The cage was
co-built.